Overview in English

Tourism Philosopher & Regenerative Tourism Specialist

I support and engage the tourism industry in the transition to regenerative tourism. With a deep passion for places, local communities, nature connection, and conscious entrepreneurship, I help destinations and businesses navigate this transformation.

About Me
I'm a tourism philosopher working in an industry undergoing profound transformation. My mission is "Connecting people with places" – because I believe our places matter deeply to us, and we have an important role to play for the places we live on and with.

With 30 years of experience in the tourism industry, I bring both practical knowledge and philosophical depth to my work. More than half of that time I've run my own adventure tourism businesses, including kayaking, mountain biking, and zipline activities, as well as a café and kayak shop. This hands-on experience gives me a grounded understanding of the challenges and opportunities facing tourism businesses today.

I'm educated in business development and marketing for the tourism industry, as well as trained as a culture and nature guide. I've also worked as a teacher, educating future nature guides and sharing my knowledge with the next generation of tourism professionals.

As co-founder of Regenerating Tourism Studio, I'm building bridges between regenerative thinking and practical tourism development. I believe that the path to a better future for coming generations partly goes through understanding ourselves, each other, and the places we live on.

My Approach
Regenerative tourism isn't just about doing less harm – it's about creating positive impact for both people and places. I help organizations move beyond sustainability toward tourism that actively restores and regenerates local ecosystems, cultures, and communities.

In my work, I combine strategic thinking with practical tools, philosophical depth with concrete action steps. Whether through keynote speeches, workshops, or longer consulting engagements, I create spaces for reflection, learning, and transformation.

Services

Keynote Speeches & Workshops
I offer engaging presentations and interactive workshops on regenerative tourism development and responsible communication. My talks combine inspiration with practical insights, helping audiences understand both the "why" and the "how" of regenerative tourism.

Consulting & Coaching
I take on consulting assignments as a business developer and coach in sustainable tourism and destination development. Whether you're a destination organization, tourism business, or regional development agency, I can help you navigate the journey toward regenerative practices.

Regenerating Tourism Studio
Together with my colleagues, I've created a digital platform offering comprehensive knowledge and practical tools for organizations wanting to develop regeneratively. It's a space for learning, connection, and concrete support on your regenerative journey. Read more at our website: www.regeneratingtourism.com

Monthly newsletter
Through my monthly newsletter "Tourism Philosophy" (sign up for an English version here), podcast appearances, blog posts, and the webinar series "Vismer & Staaf untangle..." I share insights and spark conversations about the future of tourism.

Recent Clients & Partners
I've had the privilege of working with leading destinations and organizations across Scandinavia, including Visit Skåne, Region Gotland, The Re:Tour-project around the Baltic sea, Visit Hornborgasjön, Region Örebro, Visit Linköping, Mimir, Visit Village, Norwegian Experience Conference, Destination Östersund, Runt Vättern, and Nature Tourism Businesses.

Let's Connect

Curious to know more? I'd love to hear from you. Whether you're interested in booking a keynote, exploring a consulting project, or simply want to discuss regenerative tourism, feel free to reach out.

I live in the area of Linköping, Östergötland between Stockholm and Gothenburg in Sweden.

Contact
linda@woodsandwater.se
+46 730-289 290

Five Quick Facts About Me

Mission: "Connecting people with places"

How: Currently as a consultant, coaching businesses and destinations in the tourism industry toward regenerative development. Previously through guided nature experiences.

Why: Because I want to contribute to creating a good future for coming generations, and I believe the path there partly goes through understanding ourselves, each other, and the places we live on/with.

Key Insight: Our places matter to us, but we also have a role to play for the places we live on.

Background: 30 years in the tourism industry, more than half as an entrepreneur (with kayak, mountain bike and zipline activities, café, kayak shop). Educated in business development and marketing for the tourism industry, as well as culture and nature guide. Worked as a teacher educating future nature guides.